 | | Packaging Design | | Consumer behavior: how much does it affect the packaging chain? | | In recent years, packaging has become a crucial factor in shaping consumer choices: it is a powerful tool for communication and marketing, particularly in the realm of sustainability. According to various studies, consumers tend to prefer products with sustainable, recyclable or biodegradable packaging, rewarding brands that show care for the environment. This evolution has significant impacts on the entire packaging supply chain, influencing design, materials used and production strategies. | |
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 | | Waste Management | | The packaging industry and the municipal solid waste management | | According to the Food Sustainability Observatory, packaging accounts for one-third of municipal solid waste. In 2021, Eurostat data revealed that over 188 kg of packaging waste per capita were generated in Europe, with an additional 19% increase projected by 2030, exacerbating environmental impacts. In this context, the packaging industry is emerging as a virtuous actor, adopting best practices to reduce the quantity and impact of waste. | |
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